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ActiveCampaign
This integration requires a Pro plan.
The ActiveCampaign integration automatically syncs form submissions to your ActiveCampaign account. Create or update contacts, add them to lists, and apply tags that trigger your email automation sequences. Perfect for lead nurturing, drip campaigns, and marketing automation.

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Key Features

Contact Sync

Create or update contacts automatically from form data

List Management

Add contacts to one or multiple lists

Tag Triggers

Apply tags that trigger automation sequences

Workflow Integration

Use with AI qualification and enrichment

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Setting Up the Integration

1

Find your API credentials

In ActiveCampaign, go to Settings → Developer. Copy your API URL and API Key.
2

Connect to Orbit AI

Go to Integrations in your Orbit AI dashboard, find ActiveCampaign, and enter your API URL and API Key.
3

Select lists

Choose which ActiveCampaign lists to add contacts to when forms are submitted.
4

Configure tags

Select tags to apply automatically. These tags can trigger your ActiveCampaign automations.
5

Map fields

Map your form fields to ActiveCampaign contact fields (email, first name, last name, custom fields).

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Finding Your API Credentials

  1. Log in to your ActiveCampaign account
  2. Click the gear icon in the bottom left to open Settings
  3. Click Developer in the left sidebar
  4. Copy your API URL (looks like https://youraccountname.api-us1.com)
  5. Copy your API Key (a long string of characters)

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Triggering Automations with Tags

How it WorksActiveCampaign automations can be triggered when a tag is applied to a contact. Here’s how to set it up:
  1. In ActiveCampaign, create an automation with the trigger “Tag is added”
  2. Select the tag name that should trigger the automation
  3. Build your email sequence or automation steps
  4. In Orbit AI, select that same tag to apply on form submissions
  5. When a form is submitted, the tag is applied and your automation runs!

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Using with Workflows

ActiveCampaign can be used as a destination in Orbit AI workflows, allowing you to:
  • Only sync leads after AI qualification (filter out low-quality leads)
  • Apply different tags based on lead score or form responses
  • Add enriched contact data from Clay before syncing
  • Route leads to different lists based on their answers

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Field Mapping

Map your form fields to ActiveCampaign contact properties. Standard fields include:
ActiveCampaign FieldDescription
EmailContact email address (required)
First NameContact first name
Last NameContact last name
PhoneContact phone number
Custom FieldsAny custom fields you’ve created in ActiveCampaign

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Important Notes

  • Email is required: Every form submission must include an email address for contacts to sync.
  • Existing contacts: If a contact with the same email already exists, their information will be updated (not duplicated).
  • API limits: ActiveCampaign has API rate limits. For high-volume forms, contact their support for limits.
Ready to get started? Connect ActiveCampaign to your Orbit AI account and start syncing leads today.

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ActiveCampaign Docs

View ActiveCampaign documentation