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Meta Visit Meta Events Manager

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Overview

The Meta Pixel (formerly Facebook Pixel) tracks when visitors view and submit your forms. Use this data to measure ad effectiveness, optimize for conversions, and build custom audiences for retargeting.

Page View Tracking

Track when visitors land on your form

Conversion Tracking

Measure when forms are submitted

Custom Audiences

Build audiences from form interactions

Ad Optimization

Let Meta optimize for form completions
Note: This integration sends browser-side events only. For server-side tracking via Meta’s Conversion API, see the Cometly integration.

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Setup Guide

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Step 1: Get Your Pixel ID from Meta

1

Open Meta Events Manager

Go to Meta Events Manager in your browser.business.facebook.com/events_manager
2

Select your Pixel

Click on “Data sources” in the left sidebar, then select your Meta Pixel from the list.
3

Find your Pixel ID

Your Pixel ID is displayed at the top of the page. It’s a 15-16 digit number.
4

Copy the ID

Copy this number. You’ll paste it into Orbit AI in the next step.Example: 123456789012345
Don’t have a Pixel yet? You’ll need to create one first in Meta Events Manager. Go to Events Manager → Connect Data Sources → Web → Meta Pixel.

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Step 2: Connect the Pixel in Orbit AI

1

Open your form in Orbit AI

Go to your dashboard and click on the form you want to track.
2

Click the 'Integrate' tab

In the form editor, find and click the “Integrate” tab at the top.
3

Find Meta Pixel

Scroll down to find “Meta Pixel” under the Tracking & Analytics section.
4

Click to configure

Click on the Meta Pixel card to open the configuration modal.
5

Enter your Pixel ID

Paste the 15-16 digit Pixel ID you copied from Meta Events Manager.
6

Choose your events

Select which events to track (see event options below). We recommend the custom events for detailed tracking.
7

Save your form

Click “Connect” to save. The pixel will now fire whenever your form is viewed or submitted.

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Event Options

Orbit AI sends two types of events to your Meta Pixel. Choose the event type that best fits your tracking needs:

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Page View Event

Fires when a visitor loads your form. Choose one:
  • Custom: OrbitFormPageView — Recommended. Includes form_slug and form_name for detailed tracking per form.
  • Standard: PageView — Meta’s standard page view event. Simpler but less form-specific.
  • Disabled — Don’t fire any page view event. Use this if you only want to track submissions.

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Form Submission Event

Fires when a visitor submits your form. Choose one:
  • Custom: OrbitFormSubmitted — Recommended for detailed tracking. Includes form_slug and form_name.
  • Standard: Lead — Best for lead generation forms. Helps Meta optimize ad delivery for lead conversions.
  • Standard: CompleteRegistration — Best for signup and registration forms.
  • Disabled — Don’t fire any submission event. Use this if you only want to track page views.

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Step 3: Verify Your Pixel is Working

After connecting your pixel, verify that events are being received by Meta:
1

Install Meta Pixel Helper (optional)

The Meta Pixel Helper Chrome extension shows you in real-time what events are firing on a page.Install from Chrome Web Store
2

Visit your form

Open your form in a new browser tab. If using the Pixel Helper, you should see the PageView event fire.
3

Submit a test entry

Fill out and submit your form with test data. This will trigger the submission event.
4

Check Meta Events Manager

Go to Events Manager and look at your Pixel’s Overview or Test Events. You should see your events within a few minutes.Events Manager
Tip: Use Test Events — In Events Manager, click “Test Events” to see events in real-time as they fire. This is faster than waiting for the main Overview to update.

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Advanced: Custom Events via JavaScript

Important: Choose one method only. Either use the built-in Meta Pixel integration above (enter Pixel ID and select events), OR manually install your pixel via the Custom JavaScript section. Using both will cause duplicate events to fire.
Need more control? You can use the Custom JavaScript section (found in the Integrate tab) to add your own Meta Pixel tracking code: 
// Example: Track custom Lead event with value
fbq('track', 'Lead', {
  content_name: formSlug,
  value: 100,
  currency: 'USD'
});

// Example: Track custom event
fbq('trackCustom', 'FormInteraction', {
  form_name: 'Contact Form',
  step: 'completed'
});

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Server-Side Tracking

Want Conversion API (Server Events)? The Meta Pixel integration uses browser-side tracking, which can be blocked by ad blockers. For server-side tracking with Meta’s Conversion API, we recommend using Cometly. Cometly provides first-party attribution with server-side event tracking, bypassing browser limitations for more accurate conversion data.

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Troubleshooting

Events can take up to 20 minutes to appear in the Overview. Use the “Test Events” tab for real-time verification, or install the Meta Pixel Helper Chrome extension to verify events are firing correctly.
Browser tracking can be blocked by ad blockers, privacy extensions, or browser settings. For more accurate tracking, consider using Cometly for server-side events.
Pixel IDs are 15-16 digit numbers only. Make sure you’re copying the correct ID from Events Manager (not the Pixel name), and that there are no extra spaces.
You may have both the built-in Meta Pixel integration AND custom JavaScript pixel code. Choose one method only to avoid duplicates.
Common issues include: Pixel ID mismatch (check the ID is correct), no events detected (the page may not have fully loaded), or “Pixel did not load” (check for browser extensions blocking scripts).

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Resources

Meta Events Manager

Manage your pixels and events

Meta Pixel Documentation

Official Meta documentation

Meta Pixel Helper

Chrome extension for debugging

Meta Pixel Reference

Developer documentation
Ready to Track Your Forms? Set up Meta Pixel in minutes and start measuring your form conversions. Get Started