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ActiveCampaign Visit ActiveCampaign Connect your Orbit AI forms to ActiveCampaign and automatically add contacts to your lists, apply tags, and trigger powerful email automation sequences. Orbit AI offers two ways to integrate: the Integration Page for simple form-to-list syncing, or Workflows for advanced routing with AI qualification and enrichment.

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Key Features

Automatic Contact Sync

Create or update contacts instantly when forms are submitted

List Management

Add contacts to one or multiple lists automatically

Tag Automation

Apply tags that trigger your automation sequences

Workflow Integration

Use with AI qualification and enrichment

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Integration Page vs. Workflows

Choose between two methods based on your needs: Integration Page — Use the Integration page when you want to send all form submissions directly to ActiveCampaign without any filtering.
  • Simple 1:1 form-to-list mapping
  • No need for lead qualification first
  • Fastest setup for basic syncing
Workflows — Use Workflows when you need filtering, enrichment, or AI qualification before syncing to ActiveCampaign.
  • Filter by lead score or qualification
  • Enrich leads before sending (Clay, etc.)
  • Use AI SDR qualification first
  • Route leads to different lists based on logic

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Step 1: Get Your API Credentials

First, you’ll need to get your API URL and API Key from ActiveCampaign. These are required to connect Orbit AI to your account.
1

Log in to ActiveCampaign

Go to activecampaign.com and sign in to your account.
2

Open Settings

Click the gear icon in the bottom left corner of the sidebar.
3

Go to Developer settings

In the Settings menu, find and click on “Developer”.
4

Copy your API URL

Your API URL looks like https://yourname.api-us1.com. Copy the full URL.
5

Copy your API Key

Copy the long API Key string. This is your secret key—keep it secure.
Need help finding your API credentials? See the ActiveCampaign API Documentation.

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Step 2: Connect via Integration Page

Connect ActiveCampaign from your form’s Integrations tab for quick, direct syncing of all form submissions.
1

Open your form in Orbit AI

Go to your dashboard and click on the form you want to connect.
2

Click the "Integrate" tab

In the form editor, find and click the “Integrate” tab at the top.
3

Find ActiveCampaign

Scroll down to find “ActiveCampaign” under the CRM & Email section.
4

Enter your API credentials

Paste your API URL and API Key from Step 1 into the corresponding fields.
5

Click Connect

Click the “Connect ActiveCampaign” button. You should see a success message.

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Step 3: Configure Lists, Tags & Field Mapping

After connecting, configure which lists to add contacts to, which tags to apply, and map your form fields.
1

Select your lists

Choose which ActiveCampaign lists to add contacts to. You can select multiple lists.
2

Configure tags

Select tags to apply to new contacts. Tags can trigger your automation sequences in ActiveCampaign.
3

Map the Email field (required)

Find a form field that contains an email address and map it to “Email”. This is required.
4

Map additional fields

Map other form fields to ActiveCampaign contact properties like First Name, Last Name, Phone, etc.
5

Save your configuration

Click “Save” to save your configuration. The integration is now active.

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Available Field Mappings

FieldDescription
EmailRequired - the contact’s email address
First NameContact first name
Last NameContact last name
PhoneContact phone number
Custom FieldsAny custom fields defined in ActiveCampaign

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Triggering Automations with Tags

Tags are the key to triggering automation sequences in ActiveCampaign. Here’s how to set them up:
1

Create an automation in ActiveCampaign

In ActiveCampaign, go to Automations → Create an Automation. Choose “Tag is added” as the trigger.
2

Build your automation sequence

Add your email sequence, wait steps, conditions, and other actions.
3

Select the same tag in Orbit AI

When configuring your form integration, select the same tag you used as the automation trigger.
4

Submit a form to trigger the automation

When someone submits your form, the tag is applied and your automation runs automatically.
Pro Tip — Use descriptive tag names like “Lead - Website Form” or “Lead - Demo Request” to easily identify the source of contacts in your automations.

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Using ActiveCampaign with Workflows

For advanced use cases, add ActiveCampaign as a destination in your workflows. This gives you more control over which submissions get synced.

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Use workflows when you need to:

  • Only add qualified leads after AI agent qualification
  • Include enriched data from Clay, Clearbit, etc.
  • Route different leads to different lists based on answers
  • Apply different tags based on lead score or qualification
  • Use AI SDR to classify leads before adding to ActiveCampaign

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Adding ActiveCampaign to a Workflow

1

Create or open a workflow

Go to Workflows in your dashboard and create a new workflow or open an existing one.
2

Add a trigger

Set up a Form Submission trigger for the form(s) you want to sync.
3

Add any intermediate steps (optional)

Add AI Agent for qualification, Enrichment nodes, or Filter nodes as needed.
4

Add ActiveCampaign destination

Click the + button and select ActiveCampaign from the destinations list.
5

Configure the ActiveCampaign node

Select lists, tags, and map your fields. You can use enriched data from previous nodes.
6

Save and activate

Save your workflow and toggle it to Active. Contacts will now flow through your workflow.

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Example: Qualified Leads Only

A common workflow that only adds qualified leads to ActiveCampaign: Form Submission → AI Agent (Qualify) → Filter (Score > 70) → ActiveCampaign

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Verifying Your Integration

After setting up the integration, verify that contacts are being synced to ActiveCampaign:
1

Submit a test form

Fill out and submit your form with a real email address.
2

Go to ActiveCampaign Contacts

In ActiveCampaign, navigate to Contacts → All Contacts.
3

Search for your test contact

Search for the email address you used. The contact should appear with the correct list(s) and tag(s).
4

Verify tags and list membership

Click on the contact to verify they have the correct tags and are on the right lists.

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Troubleshooting

Contact not syncing to ActiveCampaign? — Ensure the email field is mapped and contains a valid email address. ActiveCampaign requires an email to create or update contacts.
API key not working? — Verify you’re using the correct API URL and key from your ActiveCampaign account. Make sure the API URL includes the full domain (e.g., https://yourname.api-us1.com). Go to Settings → Developer to check your credentials.
Tags not being applied? — Make sure tag names match exactly (case-sensitive). If you create a new tag in Orbit AI, it will be automatically created in ActiveCampaign when the first contact is synced.
Custom fields not saving? — Ensure custom fields exist in ActiveCampaign before mapping them. Go to Contacts → Manage Fields in ActiveCampaign to create custom fields first.
Automation not triggering? — Make sure your automation is set to “Active” in ActiveCampaign and the trigger tag matches exactly with the tag you configured in Orbit AI.
Duplicate contacts in ActiveCampaign? — If you’re seeing duplicate contacts, you may have both the Integration Page and a Workflow configured for the same form. Choose one method and disable the other to avoid duplicates.

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