Key Features
Automatic Contact Sync
Create or update contacts instantly when forms are submitted
List Management
Add contacts to one or multiple lists automatically
Tag Automation
Apply tags that trigger your automation sequences
Workflow Integration
Use with AI qualification and enrichment
Integration Page vs. Workflows
Choose between two methods based on your needs: Integration Page — Use the Integration page when you want to send all form submissions directly to ActiveCampaign without any filtering.- Simple 1:1 form-to-list mapping
- No need for lead qualification first
- Fastest setup for basic syncing
- Filter by lead score or qualification
- Enrich leads before sending (Clay, etc.)
- Use AI SDR qualification first
- Route leads to different lists based on logic
Step 1: Get Your API Credentials
First, you’ll need to get your API URL and API Key from ActiveCampaign. These are required to connect OrbitForms to your account.1
Log in to ActiveCampaign
Go to activecampaign.com and sign in to your account.
2
Open Settings
Click the gear icon in the bottom left corner of the sidebar.
3
Go to Developer settings
In the Settings menu, find and click on “Developer”.
4
Copy your API URL
Your API URL looks like https://yourname.api-us1.com. Copy the full URL.
5
Copy your API Key
Copy the long API Key string. This is your secret key—keep it secure.
Need help finding your API credentials? See the ActiveCampaign API Documentation.
Step 2: Connect via Integration Page
Connect ActiveCampaign from your form’s Integrations tab for quick, direct syncing of all form submissions.1
Open your form in OrbitForms
Go to your dashboard and click on the form you want to connect.
2
Click the "Integrate" tab
In the form editor, find and click the “Integrate” tab at the top.
3
Find ActiveCampaign
Scroll down to find “ActiveCampaign” under the CRM & Email section.
4
Enter your API credentials
Paste your API URL and API Key from Step 1 into the corresponding fields.
5
Click Connect
Click the “Connect ActiveCampaign” button. You should see a success message.
Step 3: Configure Lists, Tags & Field Mapping
After connecting, configure which lists to add contacts to, which tags to apply, and map your form fields.1
Select your lists
Choose which ActiveCampaign lists to add contacts to. You can select multiple lists.
2
Configure tags
Select tags to apply to new contacts. Tags can trigger your automation sequences in ActiveCampaign.
3
Map the Email field (required)
Find a form field that contains an email address and map it to “Email”. This is required.
4
Map additional fields
Map other form fields to ActiveCampaign contact properties like First Name, Last Name, Phone, etc.
5
Save your configuration
Click “Save” to save your configuration. The integration is now active.
Available Field Mappings
Triggering Automations with Tags
Tags are the key to triggering automation sequences in ActiveCampaign. Here’s how to set them up:1
Create an automation in ActiveCampaign
In ActiveCampaign, go to Automations → Create an Automation. Choose “Tag is added” as the trigger.
2
Build your automation sequence
Add your email sequence, wait steps, conditions, and other actions.
3
Select the same tag in OrbitForms
When configuring your form integration, select the same tag you used as the automation trigger.
4
Submit a form to trigger the automation
When someone submits your form, the tag is applied and your automation runs automatically.
Using ActiveCampaign with Workflows
For advanced use cases, add ActiveCampaign as a destination in your workflows. This gives you more control over which submissions get synced.Use workflows when you need to:
- Only add qualified leads after AI agent qualification
- Include enriched data from Clay, Clearbit, etc.
- Route different leads to different lists based on answers
- Apply different tags based on lead score or qualification
- Use AI SDR to classify leads before adding to ActiveCampaign
Adding ActiveCampaign to a Workflow
1
Create or open a workflow
Go to Workflows in your dashboard and create a new workflow or open an existing one.
2
Add a trigger
Set up a Form Submission trigger for the form(s) you want to sync.
3
Add any intermediate steps (optional)
Add AI Agent for qualification, Enrichment nodes, or Filter nodes as needed.
4
Add ActiveCampaign destination
Click the + button and select ActiveCampaign from the destinations list.
5
Configure the ActiveCampaign node
Select lists, tags, and map your fields. You can use enriched data from previous nodes.
6
Save and activate
Save your workflow and toggle it to Active. Contacts will now flow through your workflow.
Example: Qualified Leads Only
A common workflow that only adds qualified leads to ActiveCampaign: Form Submission → AI Agent (Qualify) → Filter (Score > 70) → ActiveCampaignVerifying Your Integration
After setting up the integration, verify that contacts are being synced to ActiveCampaign:1
Submit a test form
Fill out and submit your form with a real email address.
2
Go to ActiveCampaign Contacts
In ActiveCampaign, navigate to Contacts → All Contacts.
3
Search for your test contact
Search for the email address you used. The contact should appear with the correct list(s) and tag(s).
4
Verify tags and list membership
Click on the contact to verify they have the correct tags and are on the right lists.