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Already using Google Tag Manager? If you already have GA4 configured inside Google Tag Manager, do not also add your Measurement ID here. This will cause duplicate events and skew your analytics data.Choose one method:
  • Direct GA4: Add your Measurement ID here for simple, quick setup
  • Via GTM: Manage GA4 through Google Tag Manager for centralized control of all your tags
Learn about Google Tag Manager integration →

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Overview

Google Analytics 4 (GA4) integration allows you to track form views, submissions, and user behavior directly in your Google Analytics dashboard. Monitor your form performance alongside your other website analytics for a complete picture of user engagement.

Form Views

Track when visitors land on your form

Form Submissions

Measure conversions when forms are submitted

User Behavior

See how users interact with your forms

Traffic Sources

Understand where your form visitors come from

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What Gets Tracked

When you add your GA4 Measurement ID to a form, Orbit AI automatically sends the following events to Google Analytics:
Event NameWhen It Fires
page_viewWhen a visitor loads your form (automatic GA4 behavior)
form_submitWhen a user successfully submits the form
You can mark form_submit as a conversion in GA4 to track form submissions as goals and measure conversion rates.

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Step 1: Get Your GA4 Measurement ID

Your GA4 Measurement ID starts with “G-” and can be found in your Google Analytics account. Follow these steps to find it:
1

Go to Google Analytics

Visit analytics.google.com and sign in with your Google account.
2

Open Admin settings

Click on the gear icon (Admin) in the bottom left corner of the screen.
3

Select your property

In the Property column (middle column), make sure the correct GA4 property is selected.
4

Click Data Streams

Under the Property column, click on “Data Streams” to view your configured streams.
5

Select your web stream

Click on your web data stream. If you don’t have one, you’ll need to create one first.
6

Copy the Measurement ID

Your Measurement ID is displayed at the top right of the stream details panel. It starts with “G-” followed by 10 characters.
Don’t have a GA4 property yet? You’ll need to create a GA4 property in Google Analytics first. See Google’s guide: Set up Analytics for a website (GA4) →

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Step 2: Add GA4 to Your Form in Orbit AI

Once you have your Measurement ID, add it to your form in Orbit AI to start tracking events.
1

Open your form in Orbit AI

Go to your dashboard and click on the form you want to track.
2

Click the 'Integrate' tab

In the form editor, find and click the “Integrate” tab at the top.
3

Find Google Analytics 4

Scroll down to find “Google Analytics 4” under the Tracking & Analytics section.
4

Enter your Measurement ID

Paste the Measurement ID you copied from Google Analytics (e.g., G-XXXXXXXXXX).
5

Save your form

Click the Save button. GA4 tracking is now active on your form.
Important: Enter only the Measurement ID (e.g., G-XXXXXXXXXX), not the full tracking script. Universal Analytics IDs starting with UA- are not supported.

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Step 3: Verify Your Setup

After adding your Measurement ID, verify that events are being received in Google Analytics using the Realtime report.
1

Open your form

In a new browser tab, open your form by clicking “View Form” in Orbit AI or navigating to your form URL.
2

Go to Google Analytics Realtime

In Google Analytics, click on Reports → Realtime in the left sidebar.
3

Check for page_view

You should see your form page appear in the Realtime overview. Look for the page_view event.
4

Submit a test form

Fill out and submit your form with test data to trigger a form_submit event.
5

Verify form_submit event

In the Realtime report, click on “Event count by Event name” and look for the form_submit event.

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Setting Up Conversions (Optional)

Mark form submissions as conversions to track them as goals, see conversion rates, and use them for Google Ads optimization.
1

Go to Admin

In Google Analytics, click the gear icon (Admin) in the bottom left.
2

Click Events

Under the Property column, click on “Events” to see all tracked events.
3

Find form_submit

Look for the form_submit event in the list. If it’s not there yet, you may need to wait for a submission.
4

Mark as conversion

Toggle the switch in the “Mark as conversion” column to turn it on for form_submit.
Benefits of marking as conversion:
  • See conversion rates in your reports
  • Track goal completion over time
  • Import conversions to Google Ads for optimization
  • Set up conversion alerts and reports

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Viewing Your Data

Once set up, you can view your form data in several places within Google Analytics:
  • Realtime Report — See live form views and submissions as they happen
  • Reports → Engagement → Events — View form_submit event totals and trends
  • Reports → Engagement → Conversions — Track form submissions as conversions (if enabled)
  • Explore — Create custom reports to analyze form performance by traffic source, device, etc.
Note: While Realtime reports show data immediately, standard reports can take 24-48 hours to fully process. Use the Realtime report to verify your setup is working correctly.

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Troubleshooting

Make sure you entered the Measurement ID correctly (starts with “G-”). Also check that you’re looking at the correct GA4 property and that the form has been saved.
Make sure your ID starts with “G-” followed by 10 characters (e.g., G-XXXXXXXXXX). Universal Analytics IDs (UA-XXXXXX) are not supported—you need a GA4 property.
The event only fires when the form is successfully submitted. Make sure you complete and submit the form with valid data. Also check if you have an ad blocker or privacy extension that might be blocking the GA4 script.
Browser-based tracking can be blocked by ad blockers and privacy extensions, leading to undercounting. For more accurate tracking that bypasses blockers, consider using Cometly’s server-side integration.
GA4 standard reports can take 24-48 hours to process data. This is normal behavior. Use the Realtime report to verify events are being received immediately.

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Resources

Google Analytics Dashboard

Access your analytics

Set up Analytics for a website

Google’s setup guide

Find your Measurement ID

Google’s guide

Set up conversion events

Google’s conversion guide
Ready to Track Your Forms? Set up Google Analytics 4 in minutes and start measuring your form performance. Get Started