Overview
Google Analytics 4 (GA4) integration allows you to track form views, submissions, and user behavior directly in your Google Analytics dashboard. Monitor your form performance alongside your other website analytics for a complete picture of user engagement.Form Views
Track when visitors land on your form
Form Submissions
Measure conversions when forms are submitted
User Behavior
See how users interact with your forms
Traffic Sources
Understand where your form visitors come from
What Gets Tracked
When you add your GA4 Measurement ID to a form, OrbitForms automatically sends the following events to Google Analytics:Step 1: Get Your GA4 Measurement ID
Your GA4 Measurement ID starts with “G-” and can be found in your Google Analytics account. Follow these steps to find it:1
Go to Google Analytics
Visit analytics.google.com and sign in with your Google account.
2
Open Admin settings
Click on the gear icon (Admin) in the bottom left corner of the screen.
3
Select your property
In the Property column (middle column), make sure the correct GA4 property is selected.
4
Click Data Streams
Under the Property column, click on “Data Streams” to view your configured streams.
5
Select your web stream
Click on your web data stream. If you don’t have one, you’ll need to create one first.
6
Copy the Measurement ID
Your Measurement ID is displayed at the top right of the stream details panel. It starts with “G-” followed by 10 characters.
Don’t have a GA4 property yet? You’ll need to create a GA4 property in Google Analytics first. See Google’s guide: Set up Analytics for a website (GA4) →
Step 2: Add GA4 to Your Form in OrbitForms
Once you have your Measurement ID, add it to your form in OrbitForms to start tracking events.1
Open your form in OrbitForms
Go to your dashboard and click on the form you want to track.
2
Click the 'Integrate' tab
In the form editor, find and click the “Integrate” tab at the top.
3
Find Google Analytics 4
Scroll down to find “Google Analytics 4” under the Tracking & Analytics section.
4
Enter your Measurement ID
Paste the Measurement ID you copied from Google Analytics (e.g., G-XXXXXXXXXX).
5
Save your form
Click the Save button. GA4 tracking is now active on your form.
Step 3: Verify Your Setup
After adding your Measurement ID, verify that events are being received in Google Analytics using the Realtime report.1
Open your form
In a new browser tab, open your form by clicking “View Form” in OrbitForms or navigating to your form URL.
2
Go to Google Analytics Realtime
In Google Analytics, click on Reports → Realtime in the left sidebar.
3
Check for page_view
You should see your form page appear in the Realtime overview. Look for the page_view event.
4
Submit a test form
Fill out and submit your form with test data to trigger a form_submit event.
5
Verify form_submit event
In the Realtime report, click on “Event count by Event name” and look for the form_submit event.
Setting Up Conversions (Optional)
Mark form submissions as conversions to track them as goals, see conversion rates, and use them for Google Ads optimization.1
Go to Admin
In Google Analytics, click the gear icon (Admin) in the bottom left.
2
Click Events
Under the Property column, click on “Events” to see all tracked events.
3
Find form_submit
Look for the form_submit event in the list. If it’s not there yet, you may need to wait for a submission.
4
Mark as conversion
Toggle the switch in the “Mark as conversion” column to turn it on for form_submit.
- See conversion rates in your reports
- Track goal completion over time
- Import conversions to Google Ads for optimization
- Set up conversion alerts and reports
Viewing Your Data
Once set up, you can view your form data in several places within Google Analytics:- Realtime Report — See live form views and submissions as they happen
- Reports → Engagement → Events — View form_submit event totals and trends
- Reports → Engagement → Conversions — Track form submissions as conversions (if enabled)
- Explore — Create custom reports to analyze form performance by traffic source, device, etc.
Note: While Realtime reports show data immediately, standard reports can take 24-48 hours to fully process. Use the Realtime report to verify your setup is working correctly.
Troubleshooting
Events not showing up in Realtime?
Events not showing up in Realtime?
Make sure you entered the Measurement ID correctly (starts with “G-”). Also check that you’re looking at the correct GA4 property and that the form has been saved.
Invalid Measurement ID error?
Invalid Measurement ID error?
Make sure your ID starts with “G-” followed by 10 characters (e.g., G-XXXXXXXXXX). Universal Analytics IDs (UA-XXXXXX) are not supported—you need a GA4 property.
form_submit event not appearing?
form_submit event not appearing?
The event only fires when the form is successfully submitted. Make sure you complete and submit the form with valid data. Also check if you have an ad blocker or privacy extension that might be blocking the GA4 script.
Numbers don't match form submissions?
Numbers don't match form submissions?
Browser-based tracking can be blocked by ad blockers and privacy extensions, leading to undercounting. For more accurate tracking that bypasses blockers, consider using Cometly’s server-side integration.
Events delayed in standard reports?
Events delayed in standard reports?
GA4 standard reports can take 24-48 hours to process data. This is normal behavior. Use the Realtime report to verify events are being received immediately.
Resources
Google Analytics Dashboard
Access your analytics
Set up Analytics for a website
Google’s setup guide
Find your Measurement ID
Google’s guide
Set up conversion events
Google’s conversion guide
Ready to Track Your Forms? Set up Google Analytics 4 in minutes and start measuring your form performance. Get Started