Best Practices - OrbitForms

Follow these proven practices to create forms that convert better and provide a great user experience. Small improvements can lead to significant gains.

Form Design

	Do	Don’t
✅	Keep forms short and focused	❌ Ask for unnecessary information
✅	Use clear, descriptive labels	❌ Use jargon or ambiguous terms
✅	Group related fields together	❌ Scatter related information throughout the form

Every extra field can reduce completion rates by 5-10%
Labels should tell users exactly what to enter
Use sections to organize complex forms

User Experience

	Do	Don’t
✅	Show progress indicators on long forms	❌ Leave users guessing how much is left
✅	Use inline validation	❌ Wait until submission to show errors
✅	Make the submit button stand out	❌ Hide or minimize the call to action

Flow Forms automatically show progress
Help users fix mistakes as they type
Use contrasting colors for your submit button

Mobile Optimization

	Do	Don’t
✅	Test on mobile devices	❌ Assume desktop designs work on mobile
✅	Use appropriate input types	❌ Use text inputs for everything
✅	Make tap targets large enough	❌ Crowd elements too close together

Over 50% of form submissions come from mobile
Email fields show @ keyboard, number fields show numpad
Minimum 44x44px for touch targets

Conversion Optimization

	Do	Don’t
✅	Start with easy questions	❌ Ask sensitive info upfront
✅	Use social proof when appropriate	❌ Leave users wondering if they can trust you
✅	Customize the thank you message	❌ Use generic confirmation text

Build trust before asking for email or phone
Mention how many people have signed up
Set expectations for what happens next

Key Takeaways

Less is more — only ask for what you truly need
Test on mobile — most users are on their phones
Build trust — start easy and explain why you need info
Optimize continuously — use analytics to find drop-off points

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