> ## Documentation Index
> Fetch the complete documentation index at: https://docs.orbitforms.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Close CRM Integration

> Sync form submissions to Close CRM automatically

<img src="https://mintcdn.com/orbitai-d647f397/T1yKN7sdBmMTM8cv/_images/integrations/close-crm.svg?fit=max&auto=format&n=T1yKN7sdBmMTM8cv&q=85&s=3e856a4936846cc03973764483093305" alt="Close CRM" width="56" data-path="_images/integrations/close-crm.svg" />

<Note>This integration requires a **Pro** plan.</Note>

The Close CRM integration lets you automatically create leads and contacts when someone submits your form. Each submission creates or updates a lead record and adds a branded note to the activity timeline, keeping your sales team in the loop without manual data entry.

## Key Features

<CardGroup cols={2}>
  <Card title="Automatic Lead Creation" icon="users">
    Create new leads with contacts instantly
  </Card>

  <Card title="Duplicate Handling" icon="rotate">
    Update existing leads or skip duplicates
  </Card>

  <Card title="Timeline Notes" icon="message">
    Branded OrbitForms notes on lead activity
  </Card>

  <Card title="Workflow Integration" icon="code-branch">
    Use in automated workflows with conditions
  </Card>
</CardGroup>

## Setting Up the Integration

<Steps>
  <Step title="Connect your Close CRM account">
    Go to Integrations in your dashboard and click "Connect" on the Close CRM integration. Authorize OrbitForms to access your Close workspace.
  </Step>

  <Step title="Configure sync settings">
    Choose whether to create leads, add activity notes, and how to handle duplicate emails (update, skip, or create new).
  </Step>

  <Step title="Map form fields to Close properties">
    Map your form fields to Close lead and contact properties like name, email, phone, and company.
  </Step>

  <Step title="Enable on your forms">
    In the Close CRM integration's Field Mapping tab, select a form, map its fields, and save to start syncing submissions.
  </Step>
</Steps>

## Record Types

<CardGroup cols={2}>
  <Card title="Lead" icon="building">
    Create a lead (company/organization) with associated contacts. Best for B2B forms where you're capturing company information.
  </Card>

  <Card title="Contact" icon="users">
    Add contacts to existing leads. Best when you already have leads in Close and want to add new contacts from forms.
  </Card>
</CardGroup>

## Duplicate Handling

When a form submission matches an existing lead email, you can choose how to handle it:

| Option     | Behavior                                                 |
| ---------- | -------------------------------------------------------- |
| Update     | Merge new data into the existing lead record             |
| Skip       | Keep existing record unchanged, only add activity note   |
| Create New | Create a new lead even if one exists with the same email |

## Activity Timeline Notes

When enabled, each form submission adds a branded note to the lead's activity timeline:

```
🔵 Form Submission via OrbitForms
━━━━━━━━━━━━━━━━━━━━━

📋 Form: Contact Form
🕐 Submitted: Jan 13, 2026, 2:30 PM

📝 Submission Details:
• Name: John Smith
• Email: john@company.com
• Message: Interested in the pro plan...

Powered by OrbitForms • orbitforms.ai
```

## Using Close CRM in Workflows

For advanced use cases, you can add Close CRM as a destination in your workflows. This allows you to:

* Only sync leads after AI qualification (filter out low-quality leads)
* Enrich leads with Clay data before syncing to Close
* Add different tags or statuses based on form responses
* Send to Close only when certain conditions are met

<Tip>
  **Pro tip:** Use the workflow builder to create a filter that only sends high-value leads to Close CRM, routing others to a spreadsheet for follow-up.
</Tip>

## Troubleshooting

<Warning>
  **Leads not appearing in Close?**
  Check that the integration is connected and active in your Integrations page. Verify the form has the Close integration enabled in its settings.
</Warning>

<Warning>
  **Duplicate leads being created?**
  Change the duplicate behavior setting to "Update" to merge new data into existing leads instead of creating duplicates.
</Warning>

<Warning>
  **Connection was disconnected?**
  Your Close API access may have been revoked. Reconnect from the Integrations page to restore access.
</Warning>

<Warning>
  **Notes not showing on timeline?**
  Make sure the "Create Activity Notes" option is enabled in the integration settings.
</Warning>

## Available Fields

You can map your form fields to these Close CRM properties:

| Field             | Description                                     |
| ----------------- | ----------------------------------------------- |
| Lead/Company Name | The name of the lead (company or organization)  |
| Contact Name      | Name of the contact person on the lead          |
| Email             | Primary email address (required for matching)   |
| Phone             | Phone number for the contact                    |
| Job Title         | Contact's job title or role                     |
| Website URL       | Company website                                 |
| Description       | Notes or description text                       |
| Custom Fields     | Any custom fields defined in your Close account |

***

## Next Steps

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    Get alerts in Slack too
  </Card>

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    CRMs, tools & more
  </Card>
</CardGroup>
